Dacia is a besteseller on the Bulgarian market. But in the same time it holds a leading position for being one of the most hated and underestimated brands by the general opinion of the users. How comes?
By developing the slogan “Pride without prejudices” for the launch of the new Duster in Bulgaria, Dacia choose to behave confident, rather than modest. That’s why we decided to answer with confidence to users who dared to bully the brand on their Facebook fan page, where hate is most visible by everyone.