GAME OF
VALUES

A recipe for a failure


You know this type of projects: brand the office space. Renault-Nissan Group Bulgaria wanted to use the channel and promote its new corporate values to staff and partners. You also know how difficult is to make tangible values like INVOLVEMENT, TRUST, SOLIDARITY, OPENMINDEDNESS, SIMPLICITY, EFFICIENCY, MARK CONCRETE PROPOSAL, ENFORCE DECISION...

 
RNG

Nobody plays to lose


Typical, grey, office space… Corporate branding… Corporate values… Preset rectangular boards… that was given. Enthusiasm… Team spirit… Shared values… Satisfaction… and that was expected.
How more boring, restrictive and impossible this task could be? UNLESS you twist and turn it into something for everyone to talk about!

toys

Back to the basics


We all learn every day. Usually - the hard way, from our mistakes. But there was a time when making mistakes was fun, remember? When we were kids, we enjoyed the process of mastering a skill even more than the skill itself. That's why we transformed the common office areas into branded playground, where people can meet, have fun and physically interact with the corporate values in more than five different games. As it was said: 'If a client gives you boards, make a board game!'

presentation room
office
board

The game

We brought to life favorite, colorful and crazy kids games and crafts. Each of them corresponds and represents a corporate value, but – surprisingly - now the grown-up office kids can interact and play with it!

presentation-light
presentation-dark
pencils
roap
darts
office-darts
scrabble
flame
office-play

And they do play every day.

easter
saint-george
Other works